UGC marketplace

Click Analytic UGC Marketplace is an extension of an established analytics and campaign management platform for brands looking to connect with creators. The new marketplace enhances Click Analytic’s offering by allowing brands and influencers to directly connect, negotiate, and collaborate through a streamlined interface. Built to complement Click Analytic’s robust data and campaign tools, the UGC marketplace adds a creative layer to the platform, enabling brands to source authentic content from creators that resonate with their audience.

Key features

• Creator profiles & direct booking: Brands can view in-depth profiles, explore a creator’s portfolio, and book talent directly through the platform, with integrated messaging and campaign proposal features.

• Content briefs & deliverable management: A centralized space for brands to send briefs, set expectations, and track deliverables. This ensures both parties have clarity on campaign goals and deadlines.

• Secure payment processing: Built-in payment processing that handles invoicing and payouts to creators, making collaborations smoother and ensuring compliance across different regions.

This expansion has turned Click Analytic into a comprehensive content creation hub, helping brands seamlessly manage both the strategic and creative aspects of their campaigns.

Building the UGC marketplace on top of an existing analytics and campaign management system came with several key challenges:

Integrating two separate platforms

One of the biggest challenges was ensuring a seamless user experience between the existing analytics platform and the newly built UGC marketplace, which shipped as a separate application on its own stack. This required designing a single sign-on (SSO) system and shared navigation that made it feel like one unified product, allowing users to move between platforms without interruptions.

Handling data synchronization

With two applications running side by side, ensuring data consistency and synchronization was a priority. The new UGC marketplace had to pull in existing user data, campaign information, and analytics seamlessly without duplicating or compromising data integrity across the platforms.

Creating a consistent UI/UX

Because the marketplace was built as a separate application, maintaining a cohesive visual identity and interaction pattern with the existing platform was crucial. This involved detailed design system work and extensive styling adjustments so users feel a unified experience, regardless of which part of the product they are navigating.